The Management Team at Milestone-Belanova would like to thank the efforts and patience our clients and staff have displayed during the Covid19 Pandemic, which had us working remotely in isolation and meeting virtually through Zoom and other platforms. As a nation, we should be proud for the way we flattened the curve and this has …
1. Reinvent Your Marketing Plan Now is not the time to simply jump from one tactic to another, hoping something will bring in leads. Put a plan together that takes advantage of the new opportunities that exist and eliminates those tactics that are no longer available such as face to face events, networking or sales …
Continue reading “10 Tips for Marketing Your Way Through COVID-19”
Hello to our valued clients, colleagues and suppliers. From all of us at Milestone-Belanova, we sincerely hope you and your families are all healthy and doing well. It is certainly a strange and unpredictable world we are now living in but hopefully we will get back to a safer, more familiar world before too long. …
The definition of a brand has come a long way from the days when cattle ranchers used ‘branding irons’ to identify which cattle belonged to who. A century and a half later, the definition has become significantly more complex and, unfortunately has therefore become a lot harder to understand! To address some common misconceptions, a …
For many years, we have advocated Mailchimp to our clients as one of the best value options for managing emarketing programs (amongst a few others we also recommend). With the free version offering a competitively high mailing volume of 2,000 subscribers, great analytics and the opportunity to customise eDMs, it has proven to be one …
As we race towards the finishing line for 2019, it’s bewildering to realise just how fast the year seems to have gone! For some sectors, it was a slow start with various state and federal elections destabilising market confidence but we have been delighted to see that, for many of our clients, business is now …
By now we should all be familiar with social media giant, Facebook and you’ve no doubt discovered what a beneficial tool it can be to effectively market your business…but have you familiarised yourself with Instagram for business as yet? If not, you should know this. Instagram, officially owned by Facebook, is now an extremely popular …
Where did 2018 go? It definitely seemed to speed by and all of a sudden we are into February 2019 with a fresh canvas for another exciting year! For us, 2018 was a year when we put a lot of focus into training and rewarding our staff to increase engagement and to bring new, talented …
Do you make the most of every touchpoint your prospects or customers have into your organisation? We have recently been working in conjunction with Infusionsoft to build a complete digital customer communications program for one of our clients, mapping their customer journey from start to finish. Infusionsoft is an all-in-one sales and marketing tool which …
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Social media is more popular than ever and remains a crucial tool at your disposal when advertising your business. Here is a snapshot of the trends dominating social media in 2019. Live video is continuing to increase in popularity amongst social media users. It encourages engagement between the business and the customer which can make …