Important announcement

Hello to our valued clients, colleagues and suppliers. From all of us at Milestone-Belanova, we sincerely hope you and your families are all healthy and doing well. It is certainly a strange and unpredictable world we are now living in but hopefully we will get back to a safer, more familiar world before too long. …

What is a brand?

The definition of a brand has come a long way from the days when cattle ranchers used ‘branding irons’ to identify which cattle belonged to who. A century and a half later, the definition has become significantly more complex and, unfortunately has therefore become a lot harder to understand! To address some common misconceptions, a …

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Complete Your Customer Journey with Infusionsoft

Do you make the most of every touchpoint your prospects or customers have into your organisation? We have recently been working in conjunction with Infusionsoft to build a complete digital customer communications program for one of our clients, mapping their customer journey from start to finish. Infusionsoft is an all-in-one sales and marketing tool which …

Introducing the Non-linear Consumer Buying Process of Today

The introduction of the internet has revolutionised how consumers make decisions when purchasing an item. Consumers no longer follow a linear path of seeing an advertisement for a product, contacting the seller, getting a quote and deciding whether they are going to purchase the product or not. Today’s buying process is a lot more complicated …