Effective marketing is a key driver of growth for your small business. Good brands online build wealth and equity. Each time you market you are increasing the value of your small business and going digital is one of the best ways to achieve this. It goes without saying that the success of your small business relies …
Continue reading “MARKETING 101 – FOR SMALL BUSINESS OWNERS.”
We can all agree that 2020 has been tough for small business owners. With this in mind, we recently ran a competition allowing our small business community to share their stories. We have heard stories of courage, strength, stamina and motivation. We thank our entrants for taking the time to inspire our small business community …
Continue reading “Congratulations to our Fight Back Small Business Winner!”
For those of you who are considering (or already using) Instagram to grow your brand, we know some handy tips that can help you get noticed. Social media platforms are constantly evolving and shifting their algorithms. It’s hard to keep up with the new trends and features added to these particular platforms each year. It …
Continue reading “Is Instagram a valuable tool for your business?”
Which is why many reputable companies use EDMs to stay remembered and keep in constant contact with their database. EDMs are all about communicating with your audience as you would if you could meet them in person. It’s a way to be heard, recognised and to build trust. Distributing regular EDMs to your audience enables …
Continue reading “When you go quiet, so will your business…”
Did you know businesses severely impacted by the COVID-19 pandemic are eligible for a $3000 recovery grant to get their livelihood back on track? According to the Service NSW Government Website ‘Marketing and Advertising’ has been listed as one of the recommended uses for the grant. Whether it’s a marketing strategy you require to kick …
Continue reading “Is your business eligible for the $3000 Grant?”
The Management Team at Milestone-Belanova would like to thank the efforts and patience our clients and staff have displayed during the Covid19 Pandemic, which had us working remotely in isolation and meeting virtually through Zoom and other platforms. As a nation, we should be proud for the way we flattened the curve and this has …
1. Reinvent Your Marketing Plan Now is not the time to simply jump from one tactic to another, hoping something will bring in leads. Put a plan together that takes advantage of the new opportunities that exist and eliminates those tactics that are no longer available such as face to face events, networking or sales …
Continue reading “10 Tips for Marketing Your Way Through COVID-19”
Hello to our valued clients, colleagues and suppliers. From all of us at Milestone-Belanova, we sincerely hope you and your families are all healthy and doing well. It is certainly a strange and unpredictable world we are now living in but hopefully we will get back to a safer, more familiar world before too long. …
The definition of a brand has come a long way from the days when cattle ranchers used ‘branding irons’ to identify which cattle belonged to who. A century and a half later, the definition has become significantly more complex and, unfortunately has therefore become a lot harder to understand! To address some common misconceptions, a …
For many years, we have advocated Mailchimp to our clients as one of the best value options for managing emarketing programs (amongst a few others we also recommend). With the free version offering a competitively high mailing volume of 2,000 subscribers, great analytics and the opportunity to customise eDMs, it has proven to be one …