Since 2012, Universal Analytics has been the primary analytics tool used by Google. At the time it was released, online measurement was centred around the desktop web and made use of data from cookies. However, this system of online measurement has since become outdated and ineffective. So Google has recently developed Google Analytics 4 to …
Do you have a clear understanding of your target audience and their customer journey from exposure of your product or service through to discovery, consideration, conversion and then ultimately retention? If not, it can highly beneficial to take the time to create a customer persona for each key segment of your audience. Customer personas are …
Continue reading “Understanding your audience through customer personas”
If you are considering launching an e-commerce business, it may be quite sobering to consider that 90% of online businesses fail within just 120 days. According to research*, the main reasons these businesses give for their failure include: What each of these reasons tells us, is that these online businesses failed because the owners failed …
Continue reading “Setting up an e-commerce business? What you need to know”
A Win for Business > A Win for the Customer > A Win for our Planet If you’re committed to sustainable marketing practices, there is good news. Not only are they good for the health of our planet and our people, they are what customers now demand – and they are good for the …
Download our Digital Marketing Glossary for an explanation of the terms you need to understand your digital and social marketing programs. From Alt tags to Remarketing, learn more about the terms commonly used in digital marketing. The terms span services such as website design, SEO, social media and online advertising campaigns. Give us a call …
Continue reading “Does Digital Jargon Leave You Out In The Cold?”
So you’ve mastered the use of Canva but have you mastered the art of visual communication? A piece of technology can only facilitate the creation of your marketing communications – to create effective communications, you need to have a strong understanding of how to deliver the messages you wish to be received in the most …
It may come as a surprise to some but modern consumers aren’t simply looking for the best price or greatest value for money anymore – they care about buying from a company that has a purpose beyond making money and they want to buy from companies who aim to make a difference in the world. …
Get in front of any marketer at the moment and chances are they’ll start talking to you about pixels. Or retargeting. Or marketing automation. Which can all sound a little overwhelming for those who were brought up to believe a pixel was a teeny, tiny element of an image! So we thought we’d create a …
Effective marketing is a key driver of growth for your small business. Good brands online build wealth and equity. Each time you market you are increasing the value of your small business and going digital is one of the best ways to achieve this. It goes without saying that the success of your small business relies …
Continue reading “MARKETING 101 – FOR SMALL BUSINESS OWNERS.”
We can all agree that 2020 has been tough for small business owners. With this in mind, we recently ran a competition allowing our small business community to share their stories. We have heard stories of courage, strength, stamina and motivation. We thank our entrants for taking the time to inspire our small business community …
Continue reading “Congratulations to our Fight Back Small Business Winner!”