A Win for Business > A Win for the Customer > A Win for our Planet If you’re committed to sustainable marketing practices, there is good news. Not only are they good for the health of our planet and our people, they are what customers now demand – and they are good for the …
Download our Digital Marketing Glossary for an explanation of the terms you need to understand your digital and social marketing programs. From Alt tags to Remarketing, learn more about the terms commonly used in digital marketing. The terms span services such as website design, SEO, social media and online advertising campaigns. Give us a call …
Continue reading “Does Digital Jargon Leave You Out In The Cold?”
So you’ve mastered the use of Canva but have you mastered the art of visual communication? A piece of technology can only facilitate the creation of your marketing communications – to create effective communications, you need to have a strong understanding of how to deliver the messages you wish to be received in the most …
It may come as a surprise to some but modern consumers aren’t simply looking for the best price or greatest value for money anymore – they care about buying from a company that has a purpose beyond making money and they want to buy from companies who aim to make a difference in the world. …
Get in front of any marketer at the moment and chances are they’ll start talking to you about pixels. Or retargeting. Or marketing automation. Which can all sound a little overwhelming for those who were brought up to believe a pixel was a teeny, tiny element of an image! So we thought we’d create a …
Effective marketing is a key driver of growth for your small business. Good brands online build wealth and equity. Each time you market you are increasing the value of your small business and going digital is one of the best ways to achieve this. It goes without saying that the success of your small business relies …
Continue reading “MARKETING 101 – FOR SMALL BUSINESS OWNERS.”
We can all agree that 2020 has been tough for small business owners. With this in mind, we recently ran a competition allowing our small business community to share their stories. We have heard stories of courage, strength, stamina and motivation. We thank our entrants for taking the time to inspire our small business community …
Continue reading “Congratulations to our Fight Back Small Business Winner!”
For those of you who are considering (or already using) Instagram to grow your brand, we know some handy tips that can help you get noticed. Social media platforms are constantly evolving and shifting their algorithms. It’s hard to keep up with the new trends and features added to these particular platforms each year. It …
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Which is why many reputable companies use EDMs to stay remembered and keep in constant contact with their database. EDMs are all about communicating with your audience as you would if you could meet them in person. It’s a way to be heard, recognised and to build trust. Distributing regular EDMs to your audience enables …
Continue reading “When you go quiet, so will your business…”
Did you know businesses severely impacted by the COVID-19 pandemic are eligible for a $3000 recovery grant to get their livelihood back on track? According to the Service NSW Government Website ‘Marketing and Advertising’ has been listed as one of the recommended uses for the grant. Whether it’s a marketing strategy you require to kick …
Continue reading “Is your business eligible for the $3000 Grant?”