Where did 2018 go? It definitely seemed to speed by and all of a sudden we are into February 2019 with a fresh canvas for another exciting year! For us, 2018 was a year when we put a lot of focus into training and rewarding our staff to increase engagement and to bring new, talented …
Do you make the most of every touchpoint your prospects or customers have into your organisation? We have recently been working in conjunction with Infusionsoft to build a complete digital customer communications program for one of our clients, mapping their customer journey from start to finish. Infusionsoft is an all-in-one sales and marketing tool which …
Continue reading “Complete Your Customer Journey with Infusionsoft”
Social media is more popular than ever and remains a crucial tool at your disposal when advertising your business. Here is a snapshot of the trends dominating social media in 2019. Live video is continuing to increase in popularity amongst social media users. It encourages engagement between the business and the customer which can make …
The introduction of the internet has revolutionised how consumers make decisions when purchasing an item. Consumers no longer follow a linear path of seeing an advertisement for a product, contacting the seller, getting a quote and deciding whether they are going to purchase the product or not. Today’s buying process is a lot more complicated …
Continue reading “Introducing the Non-linear Consumer Buying Process of Today”
There have been many proponents over the years who have claimed that SEO is either dead, dying or ineffective. What these proponents fail to consider is the everchanging nature of SEO as it is developed. What may have been considered effective a year ago may not provide the same results today. Google is the major …
Continue reading “SEO Won’t be Dying Anytime Soon – Here’s Why”
2019 has finally arrived! As always, the new year comes with a number of new trends which are expected to dominate the market. Here’s a quick look at a few web and graphic design trends which will be popular in 2019. Natural organic shapes are seeing popularity. More and more designs are moving away from …
Continue reading “The Latest and Greatest in Web and Graphic Design Trends”
WordPress 5 has arrived, and with it, Gutenberg has been introduced. There are a number of great additions that come with the update. However, there have also been reports of the update causing trouble with existing websites. We’ve recently experienced the risks associated with upgrading WordPress ourselves when one of our clients upgraded their website …
Continue reading “The Essential Guide for Upgrading to Gutenberg”
How To Improve Your Facebook Business Page Facebook business pages are the place to develop relationships between your brand and your customers. Whether you’re sharing valuable content to your followers, responding to customer feedback or simply informing some subset of Facebook’s 2 billion users that your boutique bakery will be closing early on Thursday, Pages …
Continue reading “How To Improve Your Facebook Business Page”
Knowing where your business sits within a market and how you compare to your competitors is a critical part of your marketing plan. A competitor analysis can provide you with the needed insights to help shape your business’s approach and give you a leg up on your competition. Below is an outline of the five …
Every day, 3.5 billion searches are made on Google – which translates to 1.2 trillion searches per year! With so many searches being made, it’s critical that your business takes steps to ensure your website is showing up for your customers. There are two popular ways of achieving this – SEO and SEM. These two …