The introduction of the internet has revolutionised how consumers make decisions when purchasing an item. Consumers no longer follow a linear path of seeing an advertisement for a product, contacting the seller, getting a quote and deciding whether they are going to purchase the product or not. Today’s buying process is a lot more complicated …
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There have been many proponents over the years who have claimed that SEO is either dead, dying or ineffective. What these proponents fail to consider is the everchanging nature of SEO as it is developed. What may have been considered effective a year ago may not provide the same results today. Google is the major …
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2019 has finally arrived! As always, the new year comes with a number of new trends which are expected to dominate the market. Here’s a quick look at a few web and graphic design trends which will be popular in 2019. Natural organic shapes are seeing popularity. More and more designs are moving away from …
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WordPress 5 has arrived, and with it, Gutenberg has been introduced. There are a number of great additions that come with the update. However, there have also been reports of the update causing trouble with existing websites. We’ve recently experienced the risks associated with upgrading WordPress ourselves when one of our clients upgraded their website …
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How To Improve Your Facebook Business Page Facebook business pages are the place to develop relationships between your brand and your customers. Whether you’re sharing valuable content to your followers, responding to customer feedback or simply informing some subset of Facebook’s 2 billion users that your boutique bakery will be closing early on Thursday, Pages …
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Knowing where your business sits within a market and how you compare to your competitors is a critical part of your marketing plan. A competitor analysis can provide you with the needed insights to help shape your business’s approach and give you a leg up on your competition. Below is an outline of the five …
Every day, 3.5 billion searches are made on Google – which translates to 1.2 trillion searches per year! With so many searches being made, it’s critical that your business takes steps to ensure your website is showing up for your customers. There are two popular ways of achieving this – SEO and SEM. These two …
Similar to the fashion industry, websites and graphic designs regularly update their look to reflect changes in trends and consumer taste. ‘Flat’ designs, drop shadows and mixed typography are all past trends that have been widely adopted and are still used today. 2018 will be a year of modernising these past graphic design trends and …
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Half of the world’s total population has access to the internet, and almost 75% of these users are actively on social media websites such as Facebook, Instagram and LinkedIn. With so many consumers online, you’d be forgiven for thinking that no matter when you post, your content will surely be seen by a large audience. …
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Businesses have always been told to differentiate themselves from their competitors to remain individual and attractive in a busy market. However, our competition can sometimes hold the key to our success by allowing us to see how they operate, what they do well and what mistakes they make. Below are five key lessons you will …
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