Knowing where your business sits within a market and how you compare to your competitors is a critical part of your marketing plan. A competitor analysis can provide you with the needed insights to help shape your business’s approach and give you a leg up on your competition. Below is an outline of the five …
Every day, 3.5 billion searches are made on Google – which translates to 1.2 trillion searches per year! With so many searches being made, it’s critical that your business takes steps to ensure your website is showing up for your customers. There are two popular ways of achieving this – SEO and SEM. These two …
Similar to the fashion industry, websites and graphic designs regularly update their look to reflect changes in trends and consumer taste. ‘Flat’ designs, drop shadows and mixed typography are all past trends that have been widely adopted and are still used today. 2018 will be a year of modernising these past graphic design trends and …
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Half of the world’s total population has access to the internet, and almost 75% of these users are actively on social media websites such as Facebook, Instagram and LinkedIn. With so many consumers online, you’d be forgiven for thinking that no matter when you post, your content will surely be seen by a large audience. …
Continue reading “When Is the Best Time to Post on Social Media?”
Businesses have always been told to differentiate themselves from their competitors to remain individual and attractive in a busy market. However, our competition can sometimes hold the key to our success by allowing us to see how they operate, what they do well and what mistakes they make. Below are five key lessons you will …
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It’s a question that would have been answered very differently ten (or even five) years ago, but with changes in technology and the development of internet platforms, not having a social media presence is comparable to walking around with a flip phone and wondering why people are looking at you funny. Social media is how …
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We all love the moment a buyer says ‘yes’. When they purchase your product or service, when they enrol in your course, buy your subscription, or vote for your candidate – we love a yes! Each of these ‘yes’ moments can lead to many different outcomes, but they all use one process known as the …
Does your website collect sensitive visitor information such as passwords, credit card details and other personal data? If so, Google may be flagging your website as unsafe. As of October this year, websites without HTTPS and SSL are being penalised and marked as non-secure on Google Chrome – even if they don’t collect sensitive information. …
Email marketing doesn’t have the best reputation. From marketing spam to ‘Nigerian Princes’ – it’s all become a bit messy. It also doesn’t help when you receive weekly emails from a business showcasing their new bikes for sale even though you bought one from them only two months earlier. It’s for these reasons why eMarketing …
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Why You Should Be Using Video Marketing It’s not hard to find a platform to market through, be it print, social media, online ads or email. But before people will even consider buying your product, you first need to grab their attention – which is no easy task! Video marketing could be the answer you’ve …