Why You Should Be Using Video Marketing
It’s not hard to find a platform to market through, be it print, social media, online ads or email. But before people will even consider buying your product, you first need to grab their attention – which is no easy task! Video marketing could be the answer you’ve been searching for. As it turns out, the majority of people only have the attention span long enough for a short video and not much more – making video marketing a great way to target your time-poor visitors.
Video is popular
Video media accounts for 50% of all mobile traffic and 64% of all consumer internet traffic. In fact, there is more video content uploaded to the web in one single month than TV has created in the last three decades! People love videos. Why? It’s simple – reading is work. Every time you finish reading a sentence, you have to decide whether to read the next one or not, so if your website is text-heavy, chances are your visitors will get bored. A video is a great way to combat this and get through to your customers.
Video improves your email marketing
Videos aren’t only great for your website, they can also work wonders for your email marketing campaigns too. Simply having the word ‘video’ in an email subject line increases opens by 19% and click-throughs by 65%! Building a customer base through email marketing is a great way to expose new and existing customers to your business and products.
Video is more persuasive
Emotion and attention are the two most important elements of persuasion. It’s one thing to get someone’s attention, but if you aren’t able to emotionally connect with them, it’s a lost cause. Forbes research found 59% of senior executives would rather watch a video than read text. A video on your website or in your email campaigns can capture the attention of customers and evoke an emotional response helping to build trust and persuade them into a sale or further information.
Video marketing is the next step your business should be taking to connect with your customers. If you don’t have video content relating to your brand or products, contact us to see how we can help.