How To Improve Your Facebook Business Page
Facebook business pages are the place to develop relationships between your brand and your customers. Whether you’re sharing valuable content to your followers, responding to customer feedback or simply informing some subset of Facebook’s 2 billion users that your boutique bakery will be closing early on Thursday, Pages are one of the most important places for your business to be online. What many people don’t know is that Facebook ‘ranks’ pages in a similar fashion to how search engines such as Google rank websites. If your page isn’t showing the right keywords, doesn’t have complete information in the detail sections, or doesn’t provide a link to your website, then Facebook will not rank your page highly in its search. Below are some improvements you can make to your business page to ensure you have the best chance of ranking highly on the social network.
Set your Page as a ‘business’
It makes sense that your business’ Facebook page should be categorised as a ‘business’. However, some page owners simply rename an old page they own and use it as their new business page. While this isn’t a terrible idea, it’s important to ensure the page’s category matches what the page will now be used for.
Use the right Page template
Did you know there are multiple page templates you can apply to your Facebook page? These templates include Services, Venues, Business, Nonprofit, Politicians, Restaurants & Cafes, Shopping, Video Creator, and Standard. You’re spoiled for choice – but it’s the choice you have to get right. Different templates will provide different sections you can fill out. For example, the Business template allows you to add opening hours that will display at the top of the page, as well as an indicator of where the best parking is. Ensure you are using the template that best aligns with your page.
Verify your Page
Some Pages and profiles have been verified by Facebook to let users know that they are authentic. A blue ‘tick’ next to a profile or Page means that Facebook has confirmed that this is the authentic Page or profile for a public figure, media company or brand. If you see a grey badge on a Page, it means that Facebook has confirmed that it is the authentic Page for a particular business or organisation.
Verifying your business page will boost your ranking within Facebook’s search as they hold a higher value on verified businesses than those who have not confirmed their authenticity. Click here for instructions on how you can verify your business page.
Add important information in key sections
Facebook’s search tool works by matching search terms with keywords found in a Page’s description and information sections. It’s for this reason that it’s so important for you to fill out the ‘About’ and ‘Details’ section of your page with relevant keywords that will match what your customers might search for.
When a Page is listed in Facebook’s search results, only the first 18 words of the Page’s description are displayed. Ensure your wording is clear and to the point so potential customers don’t scroll past your page.