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Our Team

We are one in house team working together to deliver
innovative marketing, web and graphic design solutions for our clients

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Barbara Ketley

CEO

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Karl Ketley

General Manager

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Janice Wells

Office Manager

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Lisa Hewson

Web Developer

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Alex Ketley

Web & Digital Media Developer

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Liam Edwards

Web Developer

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Beryl Seckington

Test Manager

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Sarah Marney

Graphic Designer & Copywriter

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Cassie Tapp

Graphic Designer

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Lucas Hoete

Graphic Designer

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Elle Nixon

Graphic Designer

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Sam Ketley

Administration & Marketing Assistant

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Angie Tinson

Marketing Coordinator

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Archie

Chief Morale Officer & Door Greeter

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Ollie

Junior Door Greeter and Guest Announcer

Profile

Barbara Ketley

CEO

Barbara is the Founder, CEO and Creative Director of Milestone-Belanova. She is responsible for strategic marketing, campaign development and creative direction for the agency. With an honours degree in Management and Law and over 30 years’ experience in marketing, Barbara combines her strategic skills with creative talent to deliver innovative marketing concepts that achieve results.

Barbara spent the first 10 years of her career in senior marketing roles in high profile companies such as National & General (NAB), Zurich, HCF and FAI Group. During this time, she was responsible for national marketing and advertising campaigns, repositioning programs, direct marketing, market research, marketing services and analysis.

Around 20 years ago, Barbara chose to leave the corporate marketing world to start her own agency on the NSW Central Coast. Since then, she has grown and diversified the business to deliver a full service solution to clients across Australia and New Zealand.

Karl Ketley

General Manager

With 25 years’ experience in Information Technology, 22 of which was obtained at Westpac, Karl joined the Milestone-Belanova team in 2011 to head the growing digital media division. Since then, he has led the team in expanding our range of digital marketing services from web and platform development to digital marketing, SEO/SEM, social media, marketing automation and app development, ensuring Milestone-Belanova stays at the forefront of the everchanging digital media space.

More recently, Karl has taken on the role of General Manager, taking care of the agency’s operations to ensure we deliver client work on time and to a quality that exceeds our clients’ expectations.
 

Janice Wells

Office Manager

Janice is our Office Manager and senior Account Manager. Having been with the agency for over 15 years, Janice is highly experienced in client service, media and supplier management. An outstanding communicator, she is exceptionally skilled at researching, sourcing and costing anything required for the execution of marketing and advertising programs.

Janice’s credentials before joining Milestone-Belanova originate from the Banking industry in the training and personnel departments. This highly structured and “people-focused” background has proven to be a solid foundation for her role in building relationships with media, suppliers and third parties who are beneficial to our clients’ growth objectives.

 

Lisa Hewson

Web Developer

As a full stack developer, Lisa is a key member of our web development and digital team. She came to Milestone-Belanova with tertiary distinctions in web development and has over 10 years’ experience in developing custom websites, emarketing campaigns and digital media programs.

Lisa is an excellent communicator who has a talent for assisting clients in understanding web and digital marketing technology. She is particularly skilled at search engine optimisation and has a keen eye for front end development. She was also responsible for the concepting and build of our Web Books platform.

Alex Ketley

Web & Digital Media Developer

Alex has a Bachelor of IT from Newcastle University with a major in Entertainment and Digital Media. A prolific researcher with a passion for emerging technologies, Alex brings a deep understanding of the latest languages, frameworks and libraries to the team. He is a full stack developer with particular expertise in platform development, server management and back end coding.

Alex was a pivotal team member in the redevelopment of the Web Books platform and is now our lead Web Books developer and trainer. He is also talented in video editing, audio production, animation and 3D renders.

Liam Edwards

Web Developer

Liam started coding as a teenager 12 years ago and is now a full stack developer with particular experience in Javascript, PHP, Python and Node.js. He is always eager to learn new technologies and contributes significantly to ensuring the web division build websites and platforms with optimum efficiency and speed.

Beryl Seckington

Test Manager

Beryl has over 30 years’ experience as a software developer, programmer, business analyst and test manager for major organisations such as the Commonwealth Bank, Woolworths and Kalamazoo. She is responsible for the testing of all our major platforms, portals and websites.

Sarah Marney

Graphic Designer & Copywriter

Sarah has over 8 years experience in Marketing and Graphic Design. Sarah has a good understanding of business marketing with a background in advertising and corporate marketing in both Melbourne and Sydney. Sarah received an award for creativity upon graduation at Commercial Arts Training College in Melbourne. Her creativity is reflected in her copywriting and social media as well as her design work.

Cassie Tapp

Graphic Designer

Cassie graduated in 2015 with a Bachelor of Visual Communications from Newcastle University. With over 6 years practical experience, Cassie has established a fine eye for detail and proven talent across both digital and print media. Her understanding of client needs enable her to create impressive designs across many sectors from beautiful, sophisticated concepts to rugged designs for industry and manufacturing.

Lucas Hoete

Graphic Designer

Lucas has been working as a graphic designer since 2010 within agency, corporate and freelance environments in Sydney and the Central Coast.

With extensive experience across both digital and print media and strong skills is visual identity design, website design and UI, he is capable across all facets of design with a thorough yet easy going approach to his craft.

Elle Nixon

Graphic Designer

Elle graduated from Newcastle University with a degree in Visual Communications and Design. With 10 years’ design experience, she is highly skilled in enhancing the user experience in digital media design as well as having significant talent in print, advertising and branding.

Sam Ketley

Administration & Marketing Assistant

Sam assists the team on a part-time basis while studying for a Bachelor of Science in Biomedical Science at UTS. He is primarily focused on internal communications and performance management, ensuring Work In Progress tasks are completed in a timely and efficient manner. He also assists with research, digital population and collation of data required for project delivery.

Angie Tinson

Marketing Coordinator

Angie assists Milestone-Belanova in developing and implementing marketing campaigns for both the agency and clients. With a great eye for detail and a background in Marketing Management, Angie brings over 20 years’ experience to the team, delivering projects on time and to a high standard of execution. Her additional experience working within the real estate sector is invaluable to both the real estate marketing and Web Books divisions of Milestone-Belanova.

Archie

Chief Morale Officer & Door Greeter

For those of you who haven’t already had the privilege of meeting our best looking staff member, meet Archie.

Archie has been a member of the Milestone-Belanova team for over one year and in that time we have watched him grow (literally) into one of the most mature and polite staff members on our team. He is so focused on the job we barely hear him speak and he’s definitely not one to get involved in office gossip!

We think every office deserves a doggy companion!

Ollie

Junior Door Greeter & Guest Announcer

Ollie Ketley is our newest member of the team. Ollie is learning the ropes from his appointed mentor Archie, who is displaying an applaudable amount of patience for our youngest and most excitable team member.

Ollie is the life of the party here at the Milestone-Belanova. We enjoy his energy, enthusiasm and the injection of cuteness he brings on a day-to-day basis. We believe it’s important to work in an environment which makes you happy and our furry office friends are especially good at putting a smile on your face when you are having a "ruff" day!

 

Our Team