{"id":83,"date":"2017-10-30T16:38:00","date_gmt":"2017-10-30T05:38:00","guid":{"rendered":"http:\/\/milestone-belanova.com.au\/blog\/?p=83"},"modified":"2017-10-30T16:38:00","modified_gmt":"2017-10-30T05:38:00","slug":"why-you-should-be-using-video-marketing","status":"publish","type":"post","link":"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/","title":{"rendered":"Why You Should Be Using Video Marketing"},"content":{"rendered":"

Why You Should Be Using Video Marketing
\n<\/strong>It\u2019s not hard to find a platform to market through, be it print, social media, online ads or email. But before people will even consider buying your product, you first need to grab their attention \u2013 which is no easy task! Video marketing could be the answer you\u2019ve been searching for. As it turns out, the majority of people only have the attention span long enough for a short video and not much more – making video marketing a great way to target your time-poor visitors.<\/p>\n

Video is popular
\n<\/strong>Video media accounts for 50% of all mobile traffic and 64% of all consumer internet traffic. In fact, there is more video content uploaded to the web in one single month than TV has created in the last three decades! People love videos. Why? It\u2019s simple \u2013 reading is work. Every time you finish reading a sentence, you have to decide whether to read the next one or not, so if your website is text-heavy, chances are your visitors will get bored. A video is a great way to combat this and get through to your customers.<\/p>\n

Video improves your email marketing
\n<\/strong>Videos aren\u2019t only great for your website, they can also work wonders for your email marketing campaigns too. Simply having the word \u2018video\u2019 in an email subject line increases opens by 19% and click-throughs by 65%! Building a customer base through email marketing is a great way to expose new and existing customers to your business and products.<\/p>\n

Video is more persuasive
\n<\/strong>Emotion and attention are the two most important elements of persuasion. It\u2019s one thing to get someone\u2019s attention, but if you aren\u2019t able to emotionally connect with them, it\u2019s a lost cause. Forbes research found 59% of senior executives would rather watch a video than read text. A video on your website or in your email campaigns can capture the attention of customers and evoke an emotional response helping to build trust and persuade them into a sale or further information.<\/p>\n

Video marketing is the next step your business should be taking to connect with your customers. If you don\u2019t have video content relating to your brand or products, contact us to see how we can help.<\/p>\n","protected":false},"excerpt":{"rendered":"

Why You Should Be Using Video Marketing It\u2019s not hard to find a platform to market through, be it print, social media, online ads or email. But before people will even consider buying your product, you first need to grab their attention \u2013 which is no easy task! Video marketing could be the answer you\u2019ve … <\/p>\n

Continue reading “Why You Should Be Using Video Marketing”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nWhy You Should Be Using Video Marketing - Milestone-Belanova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Be Using Video Marketing - Milestone-Belanova\" \/>\n<meta property=\"og:description\" content=\"Why You Should Be Using Video Marketing It\u2019s not hard to find a platform to market through, be it print, social media, online ads or email. But before people will even consider buying your product, you first need to grab their attention \u2013 which is no easy task! Video marketing could be the answer you\u2019ve … Continue reading "Why You Should Be Using Video Marketing"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Milestone-Belanova\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-30T05:38:00+00:00\" \/>\n<meta name=\"author\" content=\"Karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/\",\"url\":\"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/\",\"name\":\"Why You Should Be Using Video Marketing - Milestone-Belanova\",\"isPartOf\":{\"@id\":\"https:\/\/milestone-belanova.com.au\/blog\/#website\"},\"datePublished\":\"2017-10-30T05:38:00+00:00\",\"dateModified\":\"2017-10-30T05:38:00+00:00\",\"author\":{\"@id\":\"https:\/\/milestone-belanova.com.au\/blog\/#\/schema\/person\/f294f4bc8494a79493f698024b15491a\"},\"breadcrumb\":{\"@id\":\"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/milestone-belanova.com.au\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why You Should Be Using Video Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/milestone-belanova.com.au\/blog\/#website\",\"url\":\"https:\/\/milestone-belanova.com.au\/blog\/\",\"name\":\"Milestone-Belanova\",\"description\":\"Marketing, Graphic Design, Web Development\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/milestone-belanova.com.au\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/milestone-belanova.com.au\/blog\/#\/schema\/person\/f294f4bc8494a79493f698024b15491a\",\"name\":\"Karl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/milestone-belanova.com.au\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df21467b3495dae27a87a309d84a3f30?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df21467b3495dae27a87a309d84a3f30?s=96&d=mm&r=g\",\"caption\":\"Karl\"},\"sameAs\":[\"http:\/\/www.milestone-belanova.com.au\"],\"url\":\"https:\/\/milestone-belanova.com.au\/blog\/author\/karl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why You Should Be Using Video Marketing - Milestone-Belanova","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Why You Should Be Using Video Marketing - Milestone-Belanova","og_description":"Why You Should Be Using Video Marketing It\u2019s not hard to find a platform to market through, be it print, social media, online ads or email. But before people will even consider buying your product, you first need to grab their attention \u2013 which is no easy task! Video marketing could be the answer you\u2019ve … Continue reading \"Why You Should Be Using Video Marketing\"","og_url":"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/","og_site_name":"Milestone-Belanova","article_published_time":"2017-10-30T05:38:00+00:00","author":"Karl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karl","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/","url":"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/","name":"Why You Should Be Using Video Marketing - Milestone-Belanova","isPartOf":{"@id":"https:\/\/milestone-belanova.com.au\/blog\/#website"},"datePublished":"2017-10-30T05:38:00+00:00","dateModified":"2017-10-30T05:38:00+00:00","author":{"@id":"https:\/\/milestone-belanova.com.au\/blog\/#\/schema\/person\/f294f4bc8494a79493f698024b15491a"},"breadcrumb":{"@id":"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/milestone-belanova.com.au\/blog\/why-you-should-be-using-video-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/milestone-belanova.com.au\/blog\/"},{"@type":"ListItem","position":2,"name":"Why You Should Be Using Video Marketing"}]},{"@type":"WebSite","@id":"https:\/\/milestone-belanova.com.au\/blog\/#website","url":"https:\/\/milestone-belanova.com.au\/blog\/","name":"Milestone-Belanova","description":"Marketing, Graphic Design, Web Development","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/milestone-belanova.com.au\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/milestone-belanova.com.au\/blog\/#\/schema\/person\/f294f4bc8494a79493f698024b15491a","name":"Karl","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/milestone-belanova.com.au\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df21467b3495dae27a87a309d84a3f30?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df21467b3495dae27a87a309d84a3f30?s=96&d=mm&r=g","caption":"Karl"},"sameAs":["http:\/\/www.milestone-belanova.com.au"],"url":"https:\/\/milestone-belanova.com.au\/blog\/author\/karl\/"}]}},"_links":{"self":[{"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/posts\/83"}],"collection":[{"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":3,"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":94,"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/posts\/83\/revisions\/94"}],"wp:attachment":[{"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milestone-belanova.com.au\/blog\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}