{"id":168,"date":"2018-02-23T11:53:43","date_gmt":"2018-02-23T00:53:43","guid":{"rendered":"http:\/\/milestone-belanova.com.au\/blog\/?p=168"},"modified":"2024-05-13T13:06:53","modified_gmt":"2024-05-13T02:06:53","slug":"seo-vs-sem","status":"publish","type":"post","link":"https:\/\/milestone-belanova.com.au\/blog\/seo-vs-sem\/","title":{"rendered":"SEO vs SEM: What\u2019s the Difference?"},"content":{"rendered":"

Every day, 3.5 billion<\/a> searches are made on Google \u2013 which translates to 1.2 trillion searches per year! With so many searches being made, it\u2019s critical that your business takes steps to ensure your website is showing up for your customers. There are two popular ways of achieving this \u2013 SEO and SEM. These two methods use the power of search engines to increase your website\u2019s visibility and attract more visitors. As they are so similar, SEO and SEM are often confused as the same process so we\u2019ve outlined each and provided information on how they can benefit your business.<\/p>\n

What is SEO? \u2013 ‘Earning traffic through unpaid or free listings’
\n<\/strong>Search Engine Optimisation (SEO for short) refers to the tactics businesses use to give their website the best chance of ranking highly in search engine results. Google is often the first place people turn to when they are searching for information \u2013 whether it\u2019s to find the answer to a question, confirm a business address or view a product they hope to purchase. Showing up on the first page of Google results can significantly increase the number of people who discover and visit your website – it\u2019s for this reason that SEO is so important for your business.<\/p>\n

Search engines rank websites based on a number of factors that influence the legitimacy of the site. These can include:<\/p>\n